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Strategy and Objectives: which one comes first?

30 Jan

Recently I had an argument in university with some of my classmates about whether strategy or objectives come first in a PR plan. It was a long argument, my classmates even looked at books to find the answer and interestingly enough there were different versions in those books we found.

I personally think that strategy comes first – it’s the whole lot, the meta message, isn’t it? It’s the big picture of everything, the whole sense. Every sense is formed by many little “senses” so to say and these are the objectives – things we want to achieve. What do you think?

M

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2 Comments

Posted by on January 30, 2012 in PR

 

2 responses to “Strategy and Objectives: which one comes first?

  1. ouija board

    January 30, 2012 at 3:22 am

    i love your blog, i have it in my rss reader and always like new things coming up from it.

     
    • fameface

      January 30, 2012 at 6:45 pm

      Thanks! Trying to update it as often as I can! 🙂 I’m glad you like it!

       

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